Having trouble removing a GPU? New Asus release button will make it easier to swap graphics cards

My motherboard has this little button to open the pcie connector. When I install the gpu do I need to press down on it? Or can I just slot it in?

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My GPU is stuck?! Can't push the PCIe tab/ lever down no matter how hard i press. It does a small click but card doesn't come out. : r/buildapc

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