CEO on Bud Light Boycott: Global Sales Volume Only Down 1%

Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: "This was one can, one influencer, one post, and not a campaign."
Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: This was one can, one influencer, one post, and not a campaign.

2023 Bud Light boycott - Wikipedia

How Bud Light Blew It - WSJ

Strong SA beer sales - led by Zamalek - help offset Budweiser boycott

How did Bud Light mess up so badly? - Quora

Bud Light Boycott Took Out 1% of Global Volumes, AB InBev CEO Says - BNN Bloomberg

Bud Light sales continue to fall weeks after Mulvaney ad debacle - CBS News

Bud Light's ad backlash shows the complexity of mass marketing

How has the boycott affected Bud Light sales and overall brand perception? - Quora

Anheuser-Busch InBev: Recent Furor Is A Giant Nothingburger (NYSE:BUD)