Bud Light wanted to market to all. Now, it's alienating everyone
![Bud Light wanted to market to all. Now, it's alienating everyone](https://media.cnn.com/api/v1/images/stellar/prod/230428120011-01-bud-light-beer-bottles-restricted.jpg?c=16x9&q=w_800,c_fill)
For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. But recently, interest in beer has faltered, and beer brands have had to rethink their offerings and marketing strategies to reach new audiences.
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Bud Light stock downgraded as fallout from partnership with transgender influencer continues
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Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign
Bud Light Infuriated The Whole USA Beer Market, by Dean Gee
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Bud Light is launching new effort to regain sales, after Modelo dethroned it for No. 1
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What the Bud Light Fiasco Reveals about the Ruling Class ⋆ Brownstone Institute
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Bud Light fumbles, but experts say inclusive ads will stay
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Bud Light and Miller Lite, mock their customers for progressive cred
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Why Bud Light's transgender ad may have been a good thing - Washington Times
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Bud Light backlash over Mulvaney ad has angered the left and right - The Washington Post
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Anheuser-Busch CEO Blames 'Misinformation' For Bud Light Woes, Thestreet