Coca-Cola 'significantly' ups marketing spend
![Coca-Cola 'significantly' ups marketing spend](https://marketingweek.imgix.net/content/uploads/2020/11/24161237/cocacola.jpg)
The drinks giant’s core strategy for dealing with the likely challenging economic environment in 2023 will be to “lean into growth”, its CEO has said.
![](https://cdn.shortpixel.ai/spai/q_lossy+w_1056+h_594+to_auto+ret_img/www.loyal.guru/wp-content/uploads/2023/01/Automated-campaigns_05-2048x1536.png)
CPG marketing: trends, strategies and success stories
![](https://images.inc.com/uploaded_files/image/1920x1080/getty_495698925_20001334181884367442_303986.jpg)
Coca-Cola Used 1,760 LED Screens to Make This Ad -- Here's What You Can Do Instead
![](https://www.start.io/wp-content/uploads/2022/07/statistic_id271136_revenue-distribution-of-the-coca-cola-company-worldwide-2021-by-operating-segment.png)
Coca-Cola Target Market Segmentation & Marketing Strategy
![](https://images.edrawmind.com/article/coca-cola-marketing-mix-analysis/image_04.jpg)
Coca-Cola Marketing Mix (4Ps) Analysis
![](https://i.etsystatic.com/5748405/r/il/81944e/649518069/il_570xN.649518069_oy4i.jpg)
1950 Magazine Page Coca Cola Ad Double Sided Sprite Boy and Tyrone Power Actor, Entertainment, Movie Stars, Coke Cola Ad, Illustrated Ad
![](https://marketingweek.imgix.net/content/uploads/2021/04/19161107/Coca-Cola-cans-on-brick.png)
Coca-Cola promises to be 'fast and adaptable' with marketing spend
![](https://i.guim.co.uk/img/media/d13a335be378fd1d5360d34a88faefe2b6e38ca9/0_156_3500_2100/master/3500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=bd89ef20d56a0782d7b1b3d5a9b28914)
Coca-Cola among brands greenwashing over packaging, report says, Plastics
What makes Coca Cola's marketing so successful?
![](https://loveincorporated.blob.core.windows.net/contentimages/gallery/671d6e4c-0dd5-414a-b463-9804a8aa5c69-coca-cola-starlight.jpg)
25 facts you never knew about Coca-Cola
![](https://cdn.statcdn.com/Statistic/325000/326065-blank-754.png)
Coca-Cola: brand value 2023
![](http://wp-uploads-trefis.s3.amazonaws.com/articles/wp-content/uploads/2016/09/KO-QA-15.png)
Coca-Cola's Advertising And Marketing Efforts Are Helping It To Stay On Top
![](https://business.adobe.com/blog/perspectives/media_11a1c631a70947fbd795e0084daf79016c7c073a8.jpeg?width=1200&format=pjpg&optimize=medium)
How Coca-Cola, Yoplait Use Customer Participation - Marketo
![](https://static.timesofisrael.com/www/uploads/2015/12/Coca-Cola_B_ENG.jpg)
How sweet is that Coca-Cola? Israeli start-up lets you know