Glossier: A Thoroughly Modern Beauty Brand
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In just a few years, Glossier went from launching four products on a basic ecommerce site to forecasting $275 million in retail sales in 2023. So how did they do it? Let
Most companies have been on a digital transformation journey in recent years, taking their brick-and-mortar offering and adapting it to new technologies and consumer behaviors. But amidst this huge online shift, a new breed of brand has emerged. Beauty brand Glossier was instrumental in leading this pack of disruptors, with its customer-centric approach, use of social media and innovative digital marketing tactics. In just a few…
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Glossier: A Thoroughly Modern Beauty Brand
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Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2
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Glossier Gets a Makeover - The New York Times
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Glossier review: Makeup and skincare products that are worth it
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Glossier - Beauty & Cosmetics Shopify Responsive Theme
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How Glossier went from makeup blog to industry-changing DTC
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A tell-all book about Glossier is currently in the works
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What exactly is Glossier doing so right? — Charlotte Hollihan
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The Current Glossier debuts at Sephora in the U.S., Canada
Emily Weiss, Founder & CEO, Glossier
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How Glossier turned itself into a billion-dollar beauty brand
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Why Glossier embodies the future of shopping and B2C marketing
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Glossier Black Friday Deal: How to Get 20% Off Makeup, Skincare