Hello Kitty is taking over the world, one product at a time – The New Economy

Hello Kitty is taking over the world, one product at a time | In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?

Hello Kitty is taking over the world, one product at a time – The

Odd lot: A marketing star from Japan's Kawaii culture

Book Review: Pink Globalization - WSJ

How Hello Kitty Became a Global Superstar: Talking Strategy with

Hello Kitty not a cat, company says or is she?

A history of kidults, from Hello Kitty to Disney weddings

Watch Hello Kitty: Building a Global Phenomenon - Bloomberg

Hello Kitty Collaborations 40th Anniversary by Rizzoli

How Hello Kitty Became a Global Superstar: Talking Strategy with

What Is the Story of Hello Kitty? : Anderson, Kirsten, Weber, Jill

Hello Kitty Takes Over Bubblewrap

Hello Kitty shows no signs of slowing down despite middle age

SANRIO® Announces a Celebration of 50 Years of Hello Kitty