How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

How Did Hello Kitty Become One of the Biggest Media Franchises of All Time?

the Bloom Report May 6-13, 2022

The Science of Cute Marketing

How Did Hello Kitty Become One of the Biggest Media Franchises of All Time?

The Incomparable Mothership - All episodes - The Incomparable

weekend open thread - October 14-15, 2023 — Ask a Manager

model – hydrology

How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

Licensing Magazine Sep 2022 ENG by BM srl - Issuu