But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News
![But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News](https://carsguide-res.cloudinary.com/image/upload/f_auto,fl_lossy,q_auto,t_cg_hero_large/v1/editorial/story/hero_image/2023-Land-Rover-Range-Rover-SV-Serenity-suv-white-1001x565-%281%29.jpg)
![](https://images-stag.jazelc.com/uploads/theautopian-m2en/JLRdump.jpg)
The British Press Is Freaking Out Over Jaguar's Decision To Sort-Of Downplay The 'Land Rover' Brand - The Autopian
![](https://image.isu.pub/220922131839-ce6d848d225434135957e310db4d40b3/jpg/page_1.jpg)
Rovers Magazine Summer 2022 by Rovers North - Issuu
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As Jaguar Land Rover Generates Good News, Hurdles Will Take Some Jumping
Jaguar Land Rover is going to call itself 'JLR' and spin off brands
![](https://cdn.motor1.com/images/mgl/eobGeE/s3/2024-range-rover-sport-sv.jpg)
Jaguar Land Rover Rebrand To JLR Is Official, New Logo Revealed
![](https://images.carexpert.com.au/resize/3000/-/app/uploads/2022/04/2023-Range-Rover-31.jpg)
Land Rover brand dead, Defender, Discovery, Range Rover brands to replace it
![](https://hips.hearstapps.com/hmg-prod/images/2021-land-rover-discovery-r-dynamic-s-05-1641867248.jpg)
Land Rover Name Won't Die amid JLR's Rebranding, Despite Reports
![](https://carsguide-res.cloudinary.com/image/upload/f_auto%2Cfl_lossy%2Cq_auto%2Ct_default/v1/editorial/story/hero_image/2023-Land-Rover-Range-Rover-SV-Serenity-suv-white-1001x565-%281%29.jpg)
But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News
![](https://media.jlrms.com/styles/hero_crop/s3/2022-05-31/image/8a6aefdf-6f36-4442-b6a0-92635139a91e/L663_130_REDCROSS_F34.png?VersionId=CTIQ82ggTYLsnUeyYjybC7t6y6oqY931&h=d6edf30d&itok=wW1pqzQq)
JAGUAR LAND ROVER CELEBRATES THE QUEEN'S PLATINUM JUBILEE
![](https://hips.hearstapps.com/hmg-prod/images/2023-land-rover-defender-130-first-edition-2660-1673627066.jpg)
Land Rover Name Won't Die amid JLR's Rebranding, Despite Reports
![](https://www.autocar.co.uk/sites/autocar.co.uk/files/styles/body-image/public/range-rover-svautobiography-ultimate-edition.jpeg?itok=xwM6Qzlt)
JLR Special Vehicles boss on V8s and EVs for VIPs
![](https://www.topgearmag.in/uploads/News/Image/news_3jpeg1681989623.jpeg)
Jaguar Land Rover Is Old News
![](https://robbreport.com/wp-content/uploads/2023/04/jlrev02.jpg?w=1000)
Jaguar Land Rover Changes Its Name to JLR as It Embraces EVs – Robb Report