Liquid I.V. spends more in ads to reach Gen Z, millennials - Digiday

Wellness brand Liquid I.V. trades performance marketing for streaming and OOH

Beeyond Media on LinkedIn: Liquid I.V. spends more in ads to reach Gen Z, millennials

Liquid I.V. Promotes Hydration Products via Swiftmile

Digiday+ Research: A guide to emerging trends in Gen Z news consumption - Digiday

Wake Up: A Strategic Intel Report on Content by Omelet - Issuu

SixTwentySix - Liquid I.V. – Fuel Your Play

Liquid I.V - Crunchbase Investor Profile & Investments

Gen Z's CPG buying habits and ad preferences revealed in Tinuiti study

Liquid I.V. marries function, flavor to hydrate today's consumers

SixTwentySix - Liquid I.V. – Fuel Your Play