PMI lowers expectation of IQOS uptake by half as lockdown hits Heets sales - TobaccoIntelligence
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Informing iQOS Regulations in the United States: A Synthesis of What We Know - Carla J. Berg, Yael Bar-Zeev, Hagai Levine, 2020
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Altria, PMI Must Stop IQOS Sales in U.S.
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PMI Archives - Page 2 of 4 - TobaccoIntelligence
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Effect of IQOS introduction on Philip Morris International cigarette sales in Spain: a Logarithmic Mean Divisa Index decomposition approach - ScienceDirect
![](https://www.frontiersin.org/files/Articles/1307484/fpubh-11-1307484-HTML/image_m/fpubh-11-1307484-g001.jpg)
Frontiers Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web-based survey
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Philip Morris International 2016 Annual Report
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Data on major brands operating in the alternative tobacco sector
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Frontiers Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web-based survey
![](http://media.corporate-ir.net/media_files/IROL/14/146476/PMI-FINALFILES/images/targets2021.png)
Philip Morris International 2017 Annual Report