For the Modern World, BMW Gets a New Transparent Logo - Asphalt & Rubber

After 20 years of dutiful service from the old design, the iconic BMW "propeller" logo and roundel just got a revision for the modern age.

BMW Unveils Its New Transparent Logo and Identity – Robb Report

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BMW: the future looks transparent in the company's brand new flat

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BMW Lifestyle 2016-18

BMW unveils new flat and transparent logo, geared towards openness