Behind Sprite's first-ever global rebrand, Advertising
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Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
Sprite (drink) - Wikipedia
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Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia
Sprite Undergoes Global Brand Refresh Dieline - Design, Branding & Packaging Inspiration
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The Unknown History of Sprite: A Refreshing Dive
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The Unknown History of Sprite: A Refreshing Dive
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Pepsi's new logo—execs explain the rebrand
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Zero Sugar, 100% Sprite: Global Campaign Shows How Sprite Zero Sugar Sticks to the Essentials of Refreshment
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Fanta rebrands with truly playful universal identity
Sprite underwent a huge rebrand this year, here's how I rate it #brand
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Brand Launches & Rebrands of 2022 (Part 2)
Sachin Shrestha on LinkedIn: Behind Sprite's first-ever global rebrand, Advertising
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How Diversity Drives Design for Sprite Zero Sugar's Brand Refresh and Global Campaign