Glossier: the tale of a fast-growth brand that went south
![Glossier: the tale of a fast-growth brand that went south](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/56002/glossier.jpeg?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, Coley Porter Bell’s Vicky Bullen looks at the impressive rise of DTC-darling Glossier – and at why, after a series of blunders in the quest for growth, it now finds itself battling to stay relevant.
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What happened to Glossier
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![](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/02/10-90849720-glossier.jpg)
What happened to Glossier
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How Glossier turned itself into a billion-dollar beauty brand