Examining the Business Strategies of Nike and Bud Light's

Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits

What are the most controversial changes that Bud Light has made to its brand over the past few years? - Quora

Dear Target, Bud Light and Disney: Please Go Back to Focusing on Profits - Bloomberg

Conservatives Dig Up Old LGBTQ+ Campaigns After Bud Light Boycott Success

Bud Light Kicked a Hornet's Nest and Ran Away - Bloomberg

Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks - WSJ

How Bud Light poured decades of LGBTQ allyship down the drain

Who is Nike's Target Market: Analysis and Insights

Budweiser - Bring Home The Bud (case study)